On September 20, 2025, the Bayannaoer grassland in Inner Mongolia is covered with the warm feeling of Jinqiu, the clear blue sky is dotted with a few streaks of white clouds, and the mountain pasture is covered with a soft light yellow. Xue Jingli, Chairman and President of Consinee Group, led the delegation and started the in-depth investigation tour of Bayannaoer grassland pastoral area. As a leading brand in the field of high-end cashmere in the world,"Five Actions" of "Tracing the source of cashmere, sounding the industrial chain, signing contracts for innovation, donating warm pastoral areas and exploring the deep hinterland", Consinee left a deep and colorful note in this grassland.
Probe into the Secret of Beiping Textile: Tracing the Source of Cashmere Industry
On the morning of the 20th, Xue Jingli, the chairman and president of Consinee Group, led a team to visit the breeding base and ecological ranch of Beiping Textile Group. This is the core breeding field of Erlang Mountain white cashmere goats population, with a huge and stable breeding network. The original ecological grassland is endless, and the cashmere fiber bred is thin, soft and white. Focusing on industrial trends, breeding innovations and other in-depth exchanges between the two sides, Consinee highly recognizes the textile industry system in Beiping. This visit opens the door to raw material supply and technical cooperation between the two sides. In the future, it is expected to jointly promote the green and sustainable development of cashmere industry and bring high-quality products to consumers.
Discussion on the Whole Industrial Chain Theory: Consinee's Deep Speech
On the afternoon of March 20, the "Grassland Theory on High-quality Development of All-industry Chain of Erlang Mountain Cashmere Goat" was held grandly. The discussion gathered government departments at all levels, scientific research institutes and famous enterprises in the upper and lower reaches of cashmere industry in Inner Mongolia Autonomous Region and Bayannaoer City, and Consinee Group was invited to attend the discussion. Representatives of the whole industry chain from origin herdsmen to raw material processing, product manufacturing and brand sales gather to promote coordinated industrial development through dialogue and exchange. Xue Jingli, Chairman and President of Consinee Group, was invited to make a speech on the discussion of the whole industrial chain theory, and made an important speech around the "importance and method of continuous improvement of raw material quality" in the discussion of key topics. He said that Consinee, as a representative enterprise in the field of luxury goods yarn and fabric, has been constantly improving the control of raw materials for many years. We know that the quality of cashmere raw materials is the lifeline of the whole industry development, which is related to the supply and demand pattern of the global market and the future trend of the industry. Chairman Xue stressed that the protection and improvement of excellent varieties is a long-term strategy, and the introduction of modern operation and management of the primary industry ranch plays a key role in improving the quality of raw materials. The speech not only shared the experience of Consinee in improving the quality of raw materials, but also provided a reference for the whole industry. At the meeting, Erdos, Muji and other enterprises provided advice and suggestions for the development of the industry. The Agricultural and Animal Husbandry Research Institute and other units also expressed to actively provide technical support for the high-quality development of agriculture, animal husbandry and seed industry, and work together to promote the development of the industry.
Sign the "Dual Excellence" Strategic Agreement: Open a New Chapter of Cooperation
Consinee has been committed to tracking the strengthening of the whole industry chain from front-end breeding to back-end spinning, always focusing on the protection of excellent varieties. At the signing ceremony of the discussion, Consinee Group and Erlang Mountain Pasture of Inner Mongolia Beiping Textile Co., Ltd. signed a strategic cooperation agreement. Both parties will jointly build a "high-quality traceable cashmere raw material supply base" and a "high-quality Erlang Mountain Cashmere and Goat Joint Breeding Base" to expand the supply and demand scale of lint-free cashmere and improve the breeding and breeding conditions. Moreover, through the establishment of a fiber testing center and an information sharing center, the exchange of technology and talents will be strengthened to improve the quality of cashmere raw materials from the source links such as seed source protection and improvement and the introduction of modern ranch management mode, promote the high-quality sustainable development of the whole cashmere production chain and boost the local economy.
Warm Donation: Pastoral Care Show Responsibility
Warm-hearted Donation: Demonstrating Responsibility for the Pastoral Areas
With a heart set on the origin, Consinee Group has always been concerned about the shepherds. While participating in discussions to promote the development of the industry, the group has never forgotten to give back to the pastoral areas. During the conference, the group presented daily necessities to the Erlang Mountain Pasture, showing its care for the lives of the herdsmen through practical actions. These supplies not only brought warmth to the herdsmen but also demonstrated Consinee's emphasis on and support for the upstream pastoral communities as a core enterprise in the industry chain, highlighting the company's philosophy of "parallel development of industry and social responsibility." From assisting in improving raw material quality to caring about the daily lives of the herdsmen, Consinee is deeply involved in the ecological construction of the entire cashmere industry chain through all-round actions.
Go to grassland hinterland: anchor high-quality raw materials with strict standards
Under the leadership of Chairman Xue, the delegation directly headed to the core ranch of Erlang Mountain white cashmere goats. Groups of white cashmere goats look for food on the vast grasslands, and herdsmen skillfully take care of the sheep, a lively grassland herdsmen scene. Members of the investigation team had a friendly talk with the Pastoral Director and herdsmen, and asked about the breeding scale, daily management, disease prevention and control, as well as cashmere yield and quality of Erlang Mountain white cashmere goats in detail, and explained the strict control standard of raw materials to the herdsmen in detail. When knowing that herdsmen improve cashmere quality year by year through scientific cultivation, and their income also increases steadily, Chairman Xue said happily: "High-quality cashmere is the foundation of industrial development, and herdsmen's careful cultivation provides the most precious raw materials for the industry. Consinee always emphasizes" materials "and" work ", and pays attention to the close connection with pastoral areas, and hopes to make this" grassland soft gold "better with everyone. ”
Longitudinally across mountains and seas, only for going to grassland agreement; Warm Pastoral, just for drawing the beautiful future of cashmere industry. Consinee Group keeps its original mind with base tracing, anchors its direction with industrial chain, accumulates kinetic energy with strategic contract, transfers temperature with warm donation, and endows its brand with hinterland root finding, fully showing the responsibility and strength of leading enterprises in the industry. Pay tribute to the source and expect the future. We will transform the gains of this investigation into practical actions, connect the whole industry chain of "Grassland raw materials - high-end products - global market" with leading standards, technologies and cultures, so as to enable quality cashmere to move from grassland to a broader world, and make Pastoral become more and more brilliant in the coordinated development of the industry!
