CNEN


As a wave of innovation swept Florence, enthusiasm for fashion continued to surge. On the second day of the 110th Pitti Uomo, the exclusive media open day of Consinee officially kicked off. Cameras crowded around the brand's booth, with numerous international media outlets and authoritative fashion institutions stopping by for exclusive interviews, firmly anchoring all spotlights on the Consinee booth, where attendees jointly witnessed the international charisma of a high-end Chinese textile brand in an immersive setting.

 

This media open day was unprecedented in scale, forming an all-round, multi-angle full-coverage communication momentum. Top domestic and international fashion media and authoritative industry platforms, including Italy's Pambianco TV, Vogue, ELLE MEN, Esquire, FASHION UNITED, Style Magazine and InStyle China, all attended the event. On-site reporting teams, chief photographers and special editors conducted in-depth interviews and real-time reports centered on the brand's innovative weaving technology, core cutting-edge knitting technology and the brand-new cross-border art creative program, capturing Consinee's exceptional brand texture and avant-garde design concepts at close range. The continuous global focus fully demonstrates the brand's strong international influence and core industry appeal.

 

Xue Jingli, Chairman of Consinee Group, was invited to accept exclusive interviews from multiple core international media outlets, making him one of the most high-profile figures of this edition of the exhibition. As a recognized fashion icon in the industry, Chairman Xue wore a trendy color-blocking outfit that boldly featured the season's most popular contrasting colors. The eye-catching look immediately captured the attention of all on-site cameras the moment he appeared, perfectly blending with the atmosphere of this international fashion gala. During the interviews, Chairman Xue elaborated on the brand's original craftsmanship aspiration, intelligent advanced manufacturing advantages, and continuous exploration and breakthroughs in the innovative application of special fibers and diversified fabrics, and shared the brand's design concepts and development layout based on the global fashion track. With his profound professional insights and forward-looking long-term brand vision, Chairman Xue was featured in the global fashion highlight special video produced by the official organizing committee of Pitti Uomo, presenting the brand's solid foundation of original design and broad pattern of international development to the global fashion community.

 

Different from commercial product exhibitions, Consinee has always adhered to building a pure non-commercial creative art platform based on the stage of Pitti Uomo every season. For this edition of the exhibition, Consinee once again collaborated with Sara Sozzani Maino, Creative Director of Fondazione Sozzani, and renowned designer Galib Gassanoff to create a brand-new chapter of cross-border visual art, enabling knitted works to break through the single attribute of "wearable apparel". Instead, they are presented in three forms: physical carriers, visual art, and creative processes, guiding viewers to re-recognize knitting aesthetics: knitting is not only a fashion item, but also an artistic carrier that can be studied, appreciated, and connected with emotionally, fully interpreting Consinee's avant-garde, diversified and free creative core.

 

Concurrent with the Pitti Uomo exhibition in Florence, Consinee simultaneously made an appearance at Spinclub in Paris to release the FW27/28 autumn and winter new collections of its three brands. Through the dual linkage of two core fashion cities in Europe, the brand has formed an international communication matrix with two parallel exhibitions, showcasing the brand's cutting-edge yarn and fabric achievements and design trends.

 

The recognition from global media and the simultaneous opening of two exhibitions in major cities are the best confirmation of Consinee's long-term commitment to innovation and craftsmanship adherence. Consinee will continue to deepen its international strategic layout, actively link global design resources and align with the international fashion aesthetic system, and with more avant-garde creativity, more reliable craftsmanship, and a more open attitude, support Chinese textile brands to achieve continuous breakthroughs on the global fashion track and embark on a broader new fashion journey.